irwinomics

You started your business from a place of passion, whether it was for your products, services, or core values. However, you may soon realize that there’s more to running your business than the specific areas you want to focus on! While you might not feel the same level of enthusiasm for digital media, marketing, and advertising in an ever-changing digital world, these are areas where we excel.

Our passion lies in utilizing every available channel to promote outstanding small-town businesses. As you concentrate on what ignites your enthusiasm, we take on the responsibility of enhancing your visibility among an expanding clientele and potential customers. This growth will allow you to play a vital role in your community, as they depend on you. You can count on us to support you in this journey.

Thewellnesscottageandspa.com

We LOVE small towns and especially the small businesses that call them home. To help these small-town businesses continue to grow in this fast changing, and increasingly digital world, irwinomics was formed. Our agency is deeply rooted in celebrating the essence of Georgia Grown brands and nurturing the growth of small businesses like yours!

We know that now, more than ever before, small businesses need someone they can trust to help with the very necessary aspects of digital marketing and advertising. Your digital presence is just as important as your physical presence, if not more so. Our team is equipped to help you handle all aspects, from website creation and maintenance, social media, e-mail newsletters, graphic design, branding, and so much more.

While we specialize in helping Georgia Grown members grow their brands, we aren’t strangers to other industries. Our portfolio of clients includes companies in the following industries: agriculture, food & beverage, beauty & wellness, podcasts, agritourism, and more.

Matt Seale was born and raised in coastal Georgia, but after graduating from Georgia Tech, he found his way to the small town of Ocilla, located in middle south Georgia. As a business owner in downtown Ocilla, he became engaged in local efforts to grow the economy of his new home and enhance the quality of life there. He also set to learning and keeping up with the new ways of doing business as the internet changed everything about how we communicate, interact, and conduct business. He founded irwinomics to help small businesses with sales and marketing and business development and strategy, specifically focusing on businesses in small towns that support rural communities. In 2015, Matt was encouraged to run in a special election for Mayor, which he won, and was re-elected in 2017. In 2018, Mayor Seale started Small Town Podcast, an audio project produced and promoted by irwinomics, with the goal of promoting small towns with each individual episode while enhance the brand of small towns everywhere with the overall series. In addition to his service to his own small town of Ocilla, Matt is heavily involved with state and regional organizations including the Southern Georgia Regional Commission, where he sits on the Executive Committee, and the Georgia Municipal Association, where he currently serves as a District President, as a member of GMA’s Legislative Policy Council, and GMA’s Board of Directors.

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Amy Davis was born and raised in the historic small town of Plains, GA. After moving to middle Georgia for the next few years, she went on to attend Abraham Baldwin Agricultural College. After discovering her love for both the marketing and agriculture industries, she decided she wanted a career that allowed her to use her creative abilities to merge the two. Amy graduated from ABAC in 2018 with a Bachelor of Science in Agricultural Business.

Since then, Amy has gained valuable experience in marketing within many different ag based businesses. From SEO to social media to email newsletters, she enjoys helping small businesses (and now towns too) grow to be the best they can be in this digital age! Now more than ever, she wants to use her skills to help businesses propel themselves to the next level.

Amy now resides in Montezuma, Georgia, with her husband, Levi. In her spare time, she loves thrift shopping, spending time with family, and playing with her dachshund named Lenny.

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Katelyn Jenkins was born and raised in the small town of Walnut Grove, Georgia, just under an hour East of Atlanta. After graduating from Piedmont College in late 2015, she found herself moving to South Georgia to be with her boyfriend, now husband, who was living in Irwinville at the time for his job. Within a couple of weeks of moving into an old, charming farmhouse in Irwinville in March 2016, she discovered the wonderful small town of Ocilla, Georgia, and became a team member at The Shoppes at Fourth and Cherry. At The Shoppes, Katelyn was able to express her artistic abilities through multiple mediums, such as lettering, photography, and web design, where she merged her artistic talents with her love for small business and social media. She continues to use her talents in these areas for irwinomics as our Director of Digital Productions and Lead Content Creator.

You can now find Katelyn in the small town of Social Circle, Georgia, with her husband and their toddler daughter. Although she works remotely, she looks forward to her visits down I-75 South to Ocilla, Georgia, for content planning, photography, and catching up with her work family. When she’s not creating digital media, she enjoys road trips with her family, frequenting local, small-town coffee shops, and thrift shopping.

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Marketing, Advertising & Branding

These words are sometimes used interchangeably. While they actually mean different things they do all go together to help you grow your business, reaching more customers, and converting them into loyal and raving fans for years to come. From developing a comprehensive strategy to executing the specific tactics to raise awareness to your company’s products or services and grow your business, let irwinomics join your team and become your very own digital marketing staff.

Georgia Grown Innovation Center

Traditions Highway 15 and Sweet Tree Wine

WordPress Website Creation & Maintenance

No matter the size of your business, a website is necessary. After all, your website will most likely be the first place a potential customer looks for information!

Allow us to create an SEO rich and user-friendly online experience catered specifically to your small business needs. For brands who are selling a product, we also have the capability to create an online store with e-commerce integration.

Whether clean and simple, or more robust with all the bells and whistles, irwinomics can custom-build and maintain just what your business needs. All irwinomics websites are built using WordPress platform and WP Bakery builder.

paulkvineyards.com

traditionshighway15.com

Digital Production

Digital Production is one of our favorite services to offer clients! irwinomics has the capability to produce high quality audio and video content. Whether your small business needs an extra video to promote one particular event or featured product or service to needing a full-blown podcast or video series, irwinomics can help. Our team can come to your location of choice, or you can provide us with all of the elements needed to produce the perfect piece of content.

Creating these pieces of media for your small business allows our team to become a hands-on part of your story, and that’s what we love about it.

Strategic Planning & Business Development

While tactics can work, they work better when there is a strategic plan that has been thoughtfully developed with your specific goals and circumstances in mind. irwinomics has experience in helping small business in a variety of industries create sound strategies to target your best prospective customers and clients where they already are, and bring them to you. We can also help find new business opportunities you may not have tapped into, but already have the resources and expertise to grow into. Let irwinomics help you craft a customized strategic plan that makes sense for your business based on your capabilities, goals and market environmental factors (as well as your budget.)

Small Town Podcast

Small Town Star Newsletter

Reach out and send us a message! We’d be happy to discuss any creative or strategic endeavors and ideas that you are thinking of implementing for your brand!

matt@irwinomics.com

amy@irwinomics.com

katelyn@irwinomics.com

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